Overview
Course Description
The module is designed to equip a student to use computers for professional as well as day to day use. It provides theoretical background as well as in-depth knowledge of Software/ packages.
Requirements
- You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
- No previous design experience is needed.
- No previous Adobe XD skills are needed.
Course Content
21 Lectures 10:56:11
Website Creation
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Lecture 2.1 Introduction to Web Technologies
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Lecture 2.2 Careers in Web Technologies and Job Roles
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Lecture 2.3 Roles How the Website Works?
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Lecture 2.4 Roles How the Website Works?
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Lecture 2.5 Client and Server Scripting Languages
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Lecture 2.6 Difference between a Web Designer and Web Developer
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Lecture 2.7 Types of Websites (Static and Dynamic Websites)
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Lecture 2.8 Responsive design and layout
CSS
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Lecture 5.1 Introduction to CSS3.0
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Lecture 5.2 What's new in CSS 3.0
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Lecture 5.3 Border
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Lecture 5.4 border-image
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Lecture 5.5 border-radius CSS Shadows
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Lecture 5.6 Text-shadow
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Lecture 5.7 Box-shadow Background
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Lecture 5.8 background-clip
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Lecture 5.9 background-size
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Lecture 5.10 background-origin
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Lecture 5.11 background-image
Dreamweaver cc
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Lecture 7.1 Interface
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Lecture 7.2 Hoosing a workspace
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Lecture 7.3 Document window & toolbars
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Lecture 7.4 He document window
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Lecture 7.5 The launcher
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Lecture 7.6 The insert panel & tool sets
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Lecture 7.7 The document toolbar
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Lecture 7.8 The property inspector
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Lecture 7.9 Dockable floating panels
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Lecture 7.10 Using contextual menus Site Control
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Lecture 7.11 Defining a site file and folder management
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Lecture 7.12 creating site maps using the file browser
Wordpress
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Lecture 8.1 About CMS and creating website in Wordpress
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Lecture 8.2 Wordpress Installation
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Lecture 8.3 Create domain email accounts
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Lecture 8.4 Wordpress introduction themes
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Lecture 8.5 How to create pages and post in wordpress
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Lecture 8.6 Categories vs tags
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Lecture 8.7 How to create Menus in Wordpress
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Lecture 8.8 Free theme customization part 1
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Lecture 8.9 Free theme customization part 2
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Lecture 8.10 Free theme customization part 3
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Lecture 8.11 Overview , Analysis, Installation & use of Plugins
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Lecture 8.12 Content Development
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Lecture 8.13 Payment gateway and website security
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Lecture 8.14 Domain Booking
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Lecture 8.15 Server & Hosting
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Lecture 8.16 One Live Project
Search Engine Optimization
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Lecture 9.1 What is SEO?
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Lecture 9.2 What are search engines and their functions ?
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Lecture 9.3 Understanding traffic , keywords etc
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Lecture 9.4 On page optimization
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Lecture 9.5 Off page optimization
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Lecture 9.6 Google Web Master Tool (Search Console )
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Lecture 9.7 Bing Web Master Tool
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Lecture 9.8 SEO Interview Questions
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Lecture 9.9 Others SEO Tools
PPC Advertising (Google Ads & Express)
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Lecture 10.1 Understanding in organic search results/p>
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Lecture 10.2 Introduction to Google ads & PPC advertising
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Lecture 10.3 Overview of Microsoft Adcenter (Bing & Yahoo)
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Lecture 10.4 Setting up Google ads account
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Lecture 10.5 Understanding adwords account structure
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Lecture 10.6 Campaigns, Adgroups, Ads, Keywords, etc
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Lecture 10.7 Types of Advertising campaigns-Search, Display
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Lecture 10.8 Difference between search & display campaign
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Lecture 10.9 How does adwords rank ads
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Lecture 10.10 Understanding adwords algorithm (adrank) in detail with examples
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Lecture 10.11 What is quality score
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Lecture 10.12 Why quality score is important What is CTR?
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Lecture 10.13 Why CTR is important Understanding bids
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Lecture 10.14 Advanced level bid strategies
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Lecture 10.15 Enhanced CPC
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Lecture 10.16 What are flexible bidding strategies
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Lecture 10.17 Understanding ad-extensions
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Lecture 10.18 Types of ad-extensions
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Lecture 10.19 Adding ad-extensions in our Campaign
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Lecture 10.20 Creating adgroups
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Lecture 10.21 Finding relevant adgroups options using tool
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Lecture 10.22 Finding relevant adgroups options using tools
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Lecture 10.23 Understanding keywords
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Lecture 10.24 Finding relevant keywords
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Lecture 10.25 Adding keywords in ad-group using keyword planner tool
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Lecture 10.26 Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
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Lecture 10.27 Examples of types of keywords
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Lecture 10.28 Google Web Master Tool (Search Console )s
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Lecture 10.29 Creating ads
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Lecture 10.30 Understanding ad metrics Display & destination URL
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Lecture 10.31 How to write a compelling ad copy
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Lecture 10.32 Best & worst examples of ads Creating ads
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Lecture 10.33 Tracking Performance/Conversion
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Lecture 10.34 What is conversion tracking Why is it important
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Lecture 10.35 How to set up conversion tracking
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Lecture 10.36 Adding tracking code in your website
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Lecture 10.37 Checking conversion stats
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Lecture 10.38 Optimizing Search Campaigns
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Lecture 10.39 Remarketing
Facebook & Instagram Marketing
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Lecture 12.1 Understanding Facebook marketing practical session
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Lecture 12.2 Creating Facebook Page
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Lecture 12.3 Increasing fans on fan page
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Lecture 12.4 How to do marketing on fan page (with examples)
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Lecture 12.5 Fan engagement
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Lecture 12.6 Important apps to do fan page merketing
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Lecture 12.7 Facebook Advertising
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Lecture 12.8 Types of Facebook advertising
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Lecture 12.9 Best practices for Facebook advertising
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Lecture 12.10 Creating Facebook advertising campaign
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Lecture 12.11 Argeting in ad campaign
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Lecture 12.12 Payment module-CPC vs CPM-CPA
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Lecture 12.13 Setting up conversion tracking
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Lecture 12.14 Facebook instant articles
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Lecture 12.15 Facebook creator studio
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Lecture 12.16 Ad breaks
Linkedin Marketing
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Lecture 13.1 What is Linkedin
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Lecture 13.2 Understanding Linkedin
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Lecture 13.3 Company profile vs Individual Profiles
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Lecture 13.4 Understanding Linkedin Groups (Manage Linkedin groups)
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Lecture 13.5 How to do marketing on Linkedin groups
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Lecture 13.6 Linkedin Advertising & it best Practices
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Lecture 13.7 Increase ROI from Linkedin ads
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Lecture 13.8 Linkedin Publishing
Twitter Advertising
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Lecture 14.1 Understanding twitter
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Lecture 14.2 Tools to listen & measure influence
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Lecture 14.3 How to do marketing on Twitter
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Lecture 14.4 Black hat techniques of Twitter Marketing
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Lecture 14.5 Advertising on Twitter
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Lecture 14.6 Creating Campaigns
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Lecture 14.7 Types of Ads
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Lecture 14.8 Tools of twitter Marketing
Video Marketing
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Lecture 16.1 Understanding Campaigns
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Lecture 16.2 creating 1st campaign
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Lecture 16.3 Importance of marketing
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Lecture 16.4 Benefits of marketing
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Lecture 16.5 Using you tube for Business
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Lecture 16.6 Developing you tube for Marketing strategy
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Lecture 16.7 Get traffic through you tube channel/ to your website
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Lecture 16.8 Create adgroup
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Lecture 16.9 Targeting options
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Lecture 16.10 YouTube Monetization
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Lecture 16.11 How to Increase Youtube (Views, Subscriber Etc)
Google Analytics
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Lecture 17.1 Introduction to Google analytics
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Lecture 17.2 How Google analytics works
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Lecture 17.3 Understanding Google analytics account structure
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Lecture 17.4 Understanding Gooogle analytics insights
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Lecture 17.5 Understanding cookie tracking
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Lecture 17.6 Types of cookie tracking used by Google analytics
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Lecture 17.7 How to set up analytics account
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Lecture 17.8 Hot to add analytics code in website
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Lecture 17.9 Understanding goals and conversion how to setup goals?
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Lecture 17.10 Understanding different types of goals
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Lecture 17.11 Understanding bounce & bounce rate
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Lecture 17.12 Difference between exit rate & bounce rate
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Lecture 17.13 How to setup goals
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Lecture 17.14 Importance of funnels
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Lecture 17.15 How to integrate adwords and analytics account
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Lecture 17.16 Benefits of integrating adwords & analytics
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Lecture 17.17 Measuring performance of marketing campaigns via Google analytics
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Lecture 17.18 Understanding filters & segments
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Lecture 17.19 How to set up filters & segments
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Lecture 17.20 How to view customized reports
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Lecture 17.21 Monitoring traffic sources
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Lecture 17.22 Monitoring traffic behavior
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Lecture 17.23 Taking corrective actions if required
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Lecture 17.24 GOOGLE ANALYTICS CERTIFICATION
Mobile Web Marketing
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Lecture 18.1 Understanding Mobile Devices
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Lecture 18.2 Mobile Marketing and Social Media
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Lecture 18.3 Mobile Marketing Measurement and Analytics
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Lecture 18.4 Fundamentals of Mobile marketing
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Lecture 18.5 Email Marketing
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Lecture 18.6 App Store optimization (ASO)
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Lecture 18.7 Addmob
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Lecture 18.8 SMS marketing
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Lecture 18.9 Whatsapp Marketing
Online Reputation Management (ORM)
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Lecture 19.1 What is online reputation management
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Lecture 19.2 Why online reputation management
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Lecture 19.3 Understanding ORM scenario
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Lecture 19.4 How to deal with criticism online
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Lecture 19.5 Ways to create positive brand image online
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Lecture 19.6 Understanding tools for monitoring online reputation
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Lecture 19.7 Step by step guide to overcome negative online reputation
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Lecture 19.8 Best examples of online reputation management
Adsense & Blogging
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Lecture 20.1 What is Adsense
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Lecture 20.2 How to get approved for Adsense
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Lecture 20.3 Cool trick to get Adsense approval by Google
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Lecture 20.4 Using your adsense account interface Placing ads on your blog
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Lecture 20.5 Creating blogs with our Free theme
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Lecture 20.6 What is Blogging
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Lecture 20.7 How to Blog
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Lecture 20.8 What is Wordpress and How to Create with Wordpress
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Lecture 20.9 Wordpress Themes and Plugins
Ecommerce Marketing
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Lecture 21.1 What is Ecommerce
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Lecture 21.2 Top Ecommerce Website around the world
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Lecture 21.3 Ecommerce scenario in India
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Lecture 21.4 How to do SEO of an Ecommerce website
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Lecture 21.5 Why you need a solid Ecommerce marketing strategy
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Lecture 21.6 Formulating right Ecommerce marketing strategy (ASO)
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Lecture 21.7 Ecommerce business
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Lecture 21.8 Case studies on Ecommerce website
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Lecture 21.9 Open cart
About Us
TECHINAUT
A LEVEL
100+ Courses
20+ Faculty
Industry Expert
45000+ students enrolled
UI/UX Designer, with 7+ Years Experience. Guarantee of High Quality Work.
Skills: Web Design, UI Design, UX/UI Design, Mobile Design, User Interface Design, Sketch, Photoshop, GUI, Html, Css, Grid Systems, Typography, Minimal, Template, English, Bootstrap, Responsive Web Design, Pixel Perfect, Graphic Design, Corporate, Creative, Flat, Luxury and much more.
Available for:
- 1. Full Time Office Work
- 2. Remote Work
- 3. Freelance
- 4. Contract
- 5. Worldwide
Reviews
Nicole Brown
UX/UI Designer
“ This is the second Photoshop course I have completed with Cristian. Worth every penny and recommend it highly. To get the most out of this course, its best to to take the Beginner to Advanced course first. The sound and video quality is of a good standard. Thank you Cristian. “
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