To increase your SERP rankings, you need to build quality backlinks. Backlinks with low domain authority, spam ratings, or no relevant anchor text are not helpful. You can use tools like Moz and Ahrefs to determine the quality of your backlinks. These tools also help you with additional strategies to increase your backlink quality.

Low-quality links

It's essential to avoid backlinks from low-quality sites. They are not going to help your site rank well and hurt your SEO efforts. Fortunately, you can find out which websites have low-quality links and avoid them. Google's free Search Console tool is a great place to start. It tracks changes to its algorithm and will detect links pointing to your site. Using it, you can determine the quality of your backlinks and determine which of these sites are giving you the highest rankings.

Low-quality links come from low-quality websites, blogs, and guest posts. These are remnants from an earlier era of SEO marketing. Some low-quality links include poorly-written posts with no content, overlapping blog topics, 300-word posts in the resource section, and spam comments. Low-quality links are also found on sites with flashing banners or spammy links.

Another example of a low-quality link is a link from a website with only a small number of indexed results. This could mean that the website has been penalized. To avoid a Google penalty, use reputable and high-ranking websites for backlinks.

Unnatural links

Unnatural links are links that are not created by the website owner. The purpose of these links is to manipulate page rankings. They are usually purchased or created by scrapers or spammers. These links can hurt your website's organic web visibility and can cause penalties from Google. There are tools available to detect these links. Semrush is one such tool that can analyze your website's links.

Once you've detected unnatural links on your website, you can take the necessary action. The first step is to contact the webmaster. Once you've contacted the webmaster, you can submit a disavow request. This is a process that takes several days. Once the request has been processed, you'll be notified whether any links are missed.